Claudia is a dynamic Executive Producer with more than ten years of international experience gained in the production and management of advertising projects.
Skilled in Creative Production Management and Coordination, Artist Management, Digital Media and Project Management, she has successfully led and collaborated with creative teams to develop innovative marketing campaigns for a diverse range of clients. These include direct clients as well as worldwide creative agencies in both Italy and in China (where she lived and worked for three years).
SKILLS
Recognised as a versatile, multifaceted professional who can think outside the box, she is extremely adaptable to complex, challenging and fast-paced working environments. Her key skills include:
Expert in content production management: management of pre and post production including client presentations, team selection, contract negotiation, integrated production budgets, intellectual property management as well as schedules and estimates.
Extensive knowledge of photography, motion graphic and animations, videos, CGI, etc.
Strong leadership and people management skills including coordination of interdisciplinary teams around the world and in possession of an international network of talents and production resources.
Familiarity with various creative tools and photo/video production industry practices
Experience of Social Media Management, from strategy to analysis, from creative proposal to its realisation
Experience of Influencer Marketing activation campaigns, from scouting to management
Understanding of marketing strategy and analysis, ensuring work meets client objectives, standards and goals
CLIENTS
Her portfolio includes numerous print and digital commercials, social media activations, cultural events as well as integrated campaigns for the following clients:
1861 United, Armando Testa, BBH Shanghai, BCube, Coca Cola Group, FCB Shanghai, Gruppo Coin, DDB, EURO RSCG, Grey Group, I Pinco Pallino, Illy, In Adv, JWT, Leo Burnett, Mac Cann World Group, Ogilvy China, Philips Avent, Prenatal, Publicis Group, RCS, Saatchi & Saatchi, Sephora China, Sisal, Sprite, Tiffany China, TBWA, Telecom, Vodafone, Young&Rubicam, Wieden+Kennedy Shanghai and more