Recognised as a versatile, multifaceted professional who can think outside the box, she is extremely adaptable to complex, challenging and fast-paced working environments. Her key skills include:
Expert in content production management: management of pre and post production including client presentations, team selection, contract negotiation, integrated production budgets, intellectual property management as well as schedules and estimates.
Extensive knowledge of photography, motion graphic and animations, videos, CGI, etc.
Strong leadership and people management skills including coordination of interdisciplinary teams around the world and in possession of an international network of talents and production resources.
Familiarity with various creative tools and photo/video production industry practices
Experience of Social Media Management, from strategy to analysis, from creative proposal to its realisation
Experience of Influencer Marketing activation campaigns, from scouting to management
Understanding of marketing strategy and analysis, ensuring work meets client objectives, standards and goals
Her portfolio includes numerous print and digital commercials, social media activations, cultural events as well as integrated campaigns for the following clients:
1861 United, Armando Testa, BBH Shanghai, BCube, Coca Cola Group, FCB Shanghai, Gruppo Coin, DDB, EURO RSCG, Grey Group, I Pinco Pallino, Illy, In Adv, JWT, Leo Burnett, Mac Cann World Group, Ogilvy China, Philips Avent, Prenatal, Publicis Group, RCS, Saatchi & Saatchi, Sephora China, Sisal, Sprite, Tiffany China, TBWA, Telecom, Vodafone, Young&Rubicam, Wieden+Kennedy Shanghai and more